When you launch your postcard marketing campaign, your main goal is to get the recipient to respond immediately. Ideally, you want them to open their mailbox, see your postcard, and get on the phone/web soon.
But of course, most of your receiver will not respond immediately. Think about it: when was the last time you got direct-mail postcards and ran to the phone to contact the company directly? Probably never, right?
There are various companies that provide mailing and postage services.
That's why postcard marketing you should always have a backup plan – a way to ensure that you keep the postcard recipients so that they can respond later. Moreover. You do not want them to lose or accidentally threw it away.
One of the best ways to achieve this is to include a removable card directly into your postcard. Especially in B2B marketing postcards, a removable card is a great way to increase response rates by allowing customers to continue to your contact information.
Business cards are just part of your postcard perforated so that customers can easily let go of it, put it in their wallet, and discard the rest of the postcard if they choose. Not only that, but a removable card looks professional and will impress your clients and customers. In fact, they can be designed to look like a regular business card.
If you plan to use the postcard that was released with the next marketing postcard campaign, here are some quick tips to keep in mind.
1) Consider your audience first: Remember, your main goal is to get people to respond immediately. Thus, the card is removed often better suited for a campaign that does not promote special offers.
For example, if you offer great sales than the end of this weekend, the last thing you want is for people to place your business card in their wallet and did not find it again until next week. But if you introduce your company to other businesses or clients, it is a great way to ensure they will remember you for some time.
2) List your services on your business card: Make sure your business card to remind your customers/clients from what you are doing, so that they remember why they keep your business card in the first place. You will be surprised at how easily people forget.