Marketing and Advertising

Difference Between Traditional and Digital Marketing

A business without using a marketing tool can expect nothing but loss. This tool is known to be ancient which has helped so many countries to do well in their line of industry. In earlier days, many companies had to rely on only traditional marketing to do their business. However, this form of marketing was considered to be expensive where smaller companies faced problems to come up with a budget. Today though, digital marketing is now trying to replace traditional marketing in many ways. Here are a few differences between the 2 forms of marketing that will help you to understand more.

  1. Reaching the Public Globally – If you wish to target wide range of customers globally, then you need to consider digital marketing over traditional. Not only will you reach wide audiences globally but also faster.
  2. Communicating with Customers –Again digital marketing offers a faster and easier way of communicating with your customers on a wider scale.
  3. Save Time – Marketing isn’t the only tool for a business to focus on. So, if you wish to save your time and focus on other important things then digital marketing will help you to do exactly that.
  4. Saving Money – Not all companies can bear with the expense of traditional marketing. Therefore, digital marketing works best if you are on a tight budget.
  5. The flow of Work – Digital marketing only requires a laptop and internet connection to work. Now you know which form of marketing is quicker in terms of saving time of work. 

You can contact a few professional digital marketing services to understand more differences.

Marketing and Advertising

Digital Marketing Trends to Look for in 2020

Courtesy-tigerpink

We have seen numerous things in 2019 introduced by companies. For instance; smartphone cameras are becoming so good that you may not require to depend on the use of DSLR cameras. Automobile companies are now introducing self-driving cars that do not require manual driving. In the same manner, digital marketing has seen tremendous growth allowing companies to generate traffic. If you work in this field, then get ready for these trends in 2020.

  1. Market Audience is Shifting Quickly – the Internet has become powerful where we tend to remain active online. For instance; if you wish to learn information about a product or service, all we do is start searching for it on the internet. Moreover, customers tend to get more information about the company with the help of reviews and ratings.
  2. Importance of Videos – When it comes to videos, it is one of the ways where we get entertained. A video is considered to be an important element now for tons of businesses. For example; with the help of faster internet access, customers can easily check about a company profile via their videos.
  3. AR and VR – For the moment, these 2 technologies are considered to be still in its initial stage. However, many companies have invested heavily on these technologies as it is bound to be very beneficial. For example; app developers are now working hard to introduce AR and VR based apps to make interesting things such as clothes shopping apps.

If you’re a freelancer, then these are some of the trends you should know about while offering the best digital marketing service to your customers. 

Marketing and Advertising

Conduct a Digital Audit for Your Business

A digital audit can be an intimidating task, but once broken up into stages, the process gets quickly achieved. Planning is the first step to review the digital health business that involves reviewing and analyzing the current situation of your business in terms of digital audits and consultancy:

• Your business change capability grip

• The online marketplace

• Market position online and offline

• The external environment you are operating in

Image Source: Google

This is a chance to see the weaknesses in your business profile and the power of online marketing so that you can then build a marketing strategy based on your strengths as well as an opportunity to sell.

Remember, if you find a hole in your business, you are not alone. Very common business Audit invention includes:

• The business has not been planned in the past

• Not enough is known about the customer's business groups (segments).

• The brand, website and customer loyalty building needs

• Not enough is known about the potential of the Internet as a tool for sales

• The business team does not have much technical knowledge of IT

It's worth keeping in mind that if you are in a fast-moving industry you will need to review your audits more frequently. Hence you will require a digital marketing consultancy to do the task efficiently.