With the increasing number of online users, it is now essential to have a business website. Most web designers add SEO to their warehouse capabilities to create awebsite that generate more business online.
Alas, most of the self-proclaimed SEO designer/web developers have failed to understand the full picture of organic SEO. The techniques to effectively optimize a website have expanded drastically. And although one can perform keyword research and Meta tags, many site designers fumble with SEO through back-end site.
Whether you want to hire a solo web designer or a full service web design company, it is very important that your provider knows what he is doing if the SEO is involved. In essence, respecting elements of SEO friendly website is a must during the web design process.
Search Friendly CMS
Many website providers design their sites around a CMS platform or content management system like WordPress or Drupal. CMS software usually includes 'plug-ins' for SEO which enable users to write custom URLs, page titles, and Meta descriptions. Although these SEO elements are important to have keyword optimized per page, a search friendly CMS that goes well beyond what a SEO plug-in can provide.
The real difference maker is in having a SEO-friendly CMS centers on the coding structure of the website. Some web designers, although creative, will utilize very intensivegraphic concepts that can diminish a site's SEO potential. Others are effective at balancing aesthetics with minimal, search-friendly coding.