A good mailing house should be a direct marketing professional's biggest strength. Developing a great working relationship will result in direct marketing campaigns which run to schedule, keep within budget, and give you the highest chance of making the required return on your investment.
Direct marketing professionals want excellent service from their mailing house; in order to make this happen the mailing, the company must receive effective communication from its clients.
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Use the following points to help as a reminder of how to build a strong relationship with your direct mailing services company.
1. Always visit your mailing house – this will provide you with inside information about the way in which their business operates and also allow you to put names to faces. Use the visit as an opportunity to ask questions about ways in which any technical processes work – plus – being able to see their technology close at hand will enable you to have a better understanding about timings.
Your visit may also give you inspiration about ways in which technology could make your direct mail shots fresh and innovative – you may find there are better ways of folding inserts or personalizing your mail pieces.
2. To get the most out of a mailing house it makes sense to try to co-ordinate your production schedule with theirs – if you are willing to fit in with their schedules you may be able to get cost reductions.